It's not about the business, it's about you, idiot

I'm so tired of meeting failures. Zim must be where colossal failures are created and then deployed to other parts of the world to breed. Yes, I know, running a business in this country is terribly difficult. The banks are not lending, the potential market generally has very little income (none of which is disposable), and if you sell on credit you will soon learn that everydamnbody in this country is a remorseless defaulter. But is that the main reason why the 5 businesses you tried to run last year all failed? I submit that it is not. Further, I would like to submit two key points which, in my estimation, explain your financial mediocrity:

1. You are an idiot.

2. You are an idiot.

Why do we Zimbabweans think that just because someone else is minting money in a certain type of business, we should get into that business too? Does it follow that we too will mint money in that business? Here's an idea: stop being a jack-ass that mimics everybody else's ideas and do your own shit.

As an example, at the height of the fuel crisis, how many people did you know who suddenly jumped on the bandwagon and were importing fuel and opening gas stations? Suddenly, no longer did you go to a BP or a Shell for gas - you went to Praise Petroleum, or Ekhaya Petroleum, or Country Petroleum, or Essox Petroleum. Essox Petroleum? Who the hell are you? As it turns out, nobody. You're a guy who was a bank teller the previous year and suddenly decided to quit your job and jump into fuel because you heard Kuda of Sakunda Petroleum had bought a VW Toureg. And that just ate you up, because Kuda was your junior at St. Ignatius. Kuda, of all people! He played Thirds rugby for heaven's sake, and was in the C stream, and when they discussed the list of potential prefects for his year he was somewhere between "Never" and "Who?" Meanwhile, you were almost made deputy headboy (if it wasn't for that bitch bastard Mr. Goredema, fuck him), played First Team volleyball, and on top of all that, captained the chess team superbly in your Upper 6 year.

So how dare Kuda your junior in high school drive around in a VW Toureg and employ 150 people, while you slave away in a cubicle at Trust Bank with your box Nissan parked outside, braaing cockroaches trapped in the crevices of its cracked dashboard? Surely, if Kuda could do it, so could you. So with two other equally incensed and clueless friends, you started Essox Petroleum. For what reason? "Bhikozi fuel ine mari mdhara." Really? "Defaz! Iwe, anaKuda vakuto dhraivha ma Toureg shamwari, ka Kuda kaye kaye sha. Ne fuel dhedhi!"

Hmm, making money from distributing fuel. Not a bad idea. Except for one thing: none of you morons knew anything about the complexities of running a sustainable service station. How did you think your experience in correctly aligning and clipping together bank notes would serve you in the fuel industry? How did you imagine your supreme deftness in operating a money-counting machine would help you make millions selling bulk fuel to the mining sector? Did you burn with a passion for excelling in the energy sector? Did you wake up every morning and check Bloomberg for developments in the oil industry, and calculate what impact those international developments would have on your business, and act appropriately? The answer is no, because you have the intelligence of a comatose slug, and therefore no clue what it takes to build an enduring business.

Despite my demonstrable and extensive knowledge of everything on the face of this earth, some people still opt to not heed my advice. Two years down the line, Essox Petroleum was a distant memory in the minds of the 30 or so customers who regularly patronized it, stopping their run-down tin-can cars to put $5 of petrol in the tank. $5? What are you driving? A lawnmower? (As an aside, and I have said this before, if you can only afford to put $5 of petrol in your car at a time you should seriously consider the merits of suicide. Not all suicide is a bad idea, some of it benefits the community at largetremendously, because lets face it, the earth can only accommodate a certain number of people, and we all we would be better served by keeping space for only productive people. By putting only $5 of petrol in your car at any time, you, my brother, make manifest that you do not fall anywhere near the group of people who can be defined as "productive".)

But I digress, My point is, a year later Mr. Essox was buying diamonds from Mutare and selling them to Libyans at the Holiday Inn. A year after that he was bringing in printer cartridges from Malaysia. This year he is running a car dealership, while working hard to get contacts who can help him buy mining claims, while also investigating the possibility of buying cross-border trucks, and, possibly, importing car parts from China.

For Pete's sake, how many people own car dealerships in Harare? There are more car dealerships in this city than supermarkets. How many women are going to China to buy "original" designer label clothes for re-sale? Who do ya'll plan to sell to, when all of you are going there? How many people own kombis, and now taxis? There are more commuter omnibuses and taxis in Harare than there are commuters in the entire country. And in the midst of all this, I challenge you to find an establishment that sells a full, comprehensive range of bakery ingredients for you to bake your son a lovely, unique birthday cake. Or one that rents out a large selection of good quality men's suits and tuxedos for weddings. Or a cocktail lounge that is actually a lounge, not a bhawa, and actually sells actually really cocktails. Why are we all trying to do the SAME DAMN THING?

Do something different. If you can't do something different, heed this advice: it's not all about the business. It's about the man. There are indeed people who have made millions in fuel. But there are also people who have been equally successful in marketing computer consumables, in selling used and brand new cars, in mining. You can make money doing just about anything. But you need to first have a little bit of passion in the business you're trying to develop, and secondly you need to have the patience and the discipline to stick with the damn thing until it turns the corner. If u flit from one business idea to the next like a leaf blowing in the wind, the ball and chain of failure will remain firmly strapped to your ankle until you die a miserable death. And we shall not cry. We shall drive to your funeral in our VW Touregs and celebrate the end of your sad, pointless, wretched excuse of a life.

The moral of the story is: do one thing, and do it well. Do it consistently. Do it for long enough. And you will find success. And I will find peace, because you will no longer keep taking the elevator to my office to make yet another presentation of a hare-brained business concept that you want me to invest me for 50% equity. Because according to my calculations, no matter what currency you're using, 50% of 0 is 0. I do not want to invest in your stupid ideas, unless you one day have an idea to leave me alone, forever. I will invest at least $50 in that one.

zakeozim@gmail.com